LOGO Design Love: A Guide to Creating Iconic Brand Identities

I love logo design

This book covers all the essential points of logo design. Very useful and informative. Every Logo designer should read this book once.

As a practicing graphic designer, i found this book very useful it covers a lot of important information related to logo design but this book is small and bit costly.

The books explains in great detail taking into consideration various projects by leading design agencies, experts and firms about process of designing iconic logos.

The writing flow is so nice. I definitely suggest this book who are really interested on logo and branding design. How to start, how to expand or what to talk everything covered in this book in a very simple way.

Great reading for anyone who wants to start off a career as a designer or creative illustrator. Concise written, yet elaborately researched concepts. Got to learn a lot!

Excellent book by David Airey ,MUST BUY THIS BOOK .

nice book with great insight in the area of logo design

Amazing book with lots of real life case studies

Un libro básico para los que nos dedicamos al Diseño, consejos, ejemplos de branding ñ, cómo cobrar y más.

The book which I received is different from the ones I have seen. The original one has glossy pages, more vibrant colours, and does not have print defects. The one I receive is non-glossy and nearly translucent due to its thinness, have print defects (lines running across pages), and is much less vibrant than the original one. Please see the photos for more details. If the book is printed this way, it should be written in the product description.

Full of explations which helps beginners to come into the subject. Be more simple, what a logo does and that there is no need to include the product into the logo. Instead transporting the feeling of the brand effectively. If you need a book telling you how to produce a logo line by line maybe it is not the right book for you. But describing the process it's in there. If you are searching for guidelines how to make your own ideas better, the outcome sharper : this is the main topic of the book. I would buy this book again!

I bought this book in a state of panicked "Creativity Clog". While successfully and happily learning the technicalities of the Adobe Creative Cloud apps as my retirement project (I'm 75 years old) I had been frustrated to discover that my right-brain creativity was ossified. Dead. As stubbornly non-being as a Monty Python parrot. I saw other peoples' creative work all around me, on walls, delivery trucks, subway station walls, everywhere, but panicked when trying to jump into being original and self-expressive myself. But wow! Sigh! Giggle! - this book has come to the rescue. In lovely print, gorgeous colour and clear explanation, it shows how a creative can apply intelligence and empathy to artistic passion and end up with a beautiful, and also functional and valuable, product. Thank you, Mr. David Airey, and all concerned in the making of this book, including even Her Majesty The Queen in her quick recognition and approval of the Royal Parks logo. (see page 10.)