Demonstrating To Win!: The Indispensable Guide for Demonstrating Complex Products Paperback – July 20, 2011

Great content about demoing within. Nice detailed book that provides much more context than the class itself! I'm glad I got this on top of the class.

This is a great book for anyone entering the pre-sale /demo arena. It provides valuable techniques and examples to help the reader.The book is heavy on sports metaphors though.

i highly recommend this book to anyone in software sales. The book is built around concrete, real world examples that ring true. It reads in a very informal, conversational manner and summarizes well. You can tell Robert Riefstahl applies his own advice to tell-show-tell and it's very effective. Every sales team and product set are different; you'll need to decide what fits your situation and how it maps. I read this when I first moved into a sales engineer role and re-read parts of it from time to time. I recently recommended this book to a new SE I'm mentoring and it's really helpful as a self-study tool. Many thanks to the author.

I'm about to enter the world of software demonstration and without reading this book prior to the final interview I wouldn't be getting the job. If you demonstrate software from the sales side or simply sell something (houses, Harley's, whatever) there's plenty of useful tips in this book about what to do and what not to do. Bob obviously has many years of experience behind this book so why don't you get a head start and not wait for experience? It's an easy read. Great job Mr. Riefstahl!

Just a quick note of thanks for your book. Demo 2 win.saA former boss put me onto D2Win when I started doing pre-sales for him. I still read and re-read the book and constantly refer it to new sales people and pre-sales people alike.D2Win is never far from my mind or my desk, and I can't wait to start circulating the new edition at my new company.

This book describes the basic philosophy and associated approaches that the subsequent company has succesfully taken forward as a business. This book provides an edge to any individual or company that competes for business within a large or complex industry.

The class is great. The book is long winded.

This book is the gold standard when it comes to doing software. The training I have done across my career from 2win global has probably had more impact technically than anything else. Read this book and build the habits of doing successful software demos.