Marketing: The Basics 2nd Edition

A mus read if you are thinking about getting into marketing​, but it will not allow you to create a marketing strategy from scratch if you don't have any experience.

Easy to read, very relpful

The information contained in this book is useful, and the authors have endeavoured to keep the language simple and accessible, however the Kindle version (I cannot speak for the printed copy) is riddled with typos, grammatical errors, spelling mistakes, and clumsy sentence structure. Revisions are desperately needed to ensure this book appears credible, and does not continue to seem like the last-minute project of university students.

Did not find it useful

Well layed out book, contents are all there. It is a good way to get information brought back down to earth without all the jargon. I bought this book for uni as I was doing a business degree and had completed little work in marketing. It takes things back to basics and explains all aspects fully.

A very good introduction, cover all the key aspects of marketing over the past 100 years. Content to well laid out, mainly aimed at students, not new professionals.This book could be considered expensive for the material included, so it could be seen as desktop reference.