Vegan Mascara for Sensitive Eyes, Natural and Hypoallergenic mascara, Buildable Lengthening and Volumizing for Natural Looking Eyelashes, Cruelty Free Volume and Length Lash Boost–By Gaya cosmetics

Background to ordering this: I ordered this having become aware of the majority of 'cruelty free' or 'not tested on animals' products that actually aren't what they seem...for years I've been buying Dior and MAC, blissfully unaware they abandoned their 'no animal testing' policy back in 2012 when China introduced new laws requiring all foreign made beauty products sold in China to be tested on animals...anyway, I digress...I was still using my (clumpy +12 month old Dior Diorshow mascara) that I was determined to use up until at least 4 bouts of conjunctivitis before vowing to never buy it again...I'd been looking into alternatives when I came across this product. Having read the reviews I thought I'd part with my pennies, but remained sceptical, convinced I would never find a cruelty-free replacement mascara that would cut the mustard, so I'm glad I was wrong.The product: goes on really nicely, providing a carbon black root to tip coverage that lengthens and opens up the eyes with just one coat. It really does what it says on the tin; it gives the effect of definition and length and a natural open-eyed look. With 2-3 coats it doesn't clump and just provides a look more suited to heavy eye makeup or an evening look.I basically gave this a 3 day trial before writing this review as I wanted it to be helpful. I wore 1 coat alone and did my usual gym routine, before I got rained on and then did some heavy DIY at home...no panda eyes, no smudging, no crumbling, no black bits around my eyes from it drying out. I did the same again the following day and got really sweaty and really rained on, again, it had staying power and no panda eyes. Day 3 provided the same result, after a hard workout at the gym, more rain, slightly less heavy duty work in the home again no panda eyes.The product washes off easily and I was left with no residue and again, no panda eyes requiring an extra scrub or eye makeup remover.The applicator: is plastic and spiky, it reminds me of a gimmicky Dior one I bought a while back that (in my opinion) was basically the same product but with a different applicator. I think this applicator provides good coverage and as the mascara (at the moment) is quite wet and not gloopy at all it's perfect for the root to tip coverage and individual lash definition.As a vegan and a bit of a makeup fiend I think I've found the perfect, cruelty-free product. Thank you Gaya!

The BEST - honestly - mascara I have used in my life. I only found Gaya last year and their products are just beautiful and always come up to my expectations. They are fantastic - in their ingredients, ethics and the performance of their products. And this mascara is fab - no clumping or flaking, no silly little fibres or weird chemical smells like others - just silky smooth and gives you beautiful long lashes, naturally. No curlers needed - just coat you lashes and steer them in the direction you want them to set and ta-da! Lovely big lashes and open looking eyes. I have major allergies and wear contacts, so a mascara that works for me has always been a Holy Grail - even 'sensitive' ones make my eyes red, itch or water after a couple of hours but not this one. Love it! Go on and give it a go, hopefully you'll love it too!

The packaging on this mascara is so pretty and it has a good, sturdy wand and tube. The formula is quite nice as it's not too wet, and the bristles are quite firm and thin, so give really good definition. It's not very good for volume, but if you're looking for length and definition this is a great choice.I haven't noticed any clumping at all and there's no fallout either. It doesn't come off as easily as perhaps some other mascaras and when washing my face at the end of the day, I do have to go over the eye area afterwards with some product and cotton pads to remove the excess.I chose it because it's vegan, so all round it's a brilliant product and I'll definitely keep buying this product for the foreseeable future.

I love this product!! Very good mascara. It can dry up quickly though so it's worth getting if mascara is a vital daily part of your routine.The down side? I am unable to contact the seller direct via amazon. I didn't want to feed this back publicly but I have no choice.The last 2 tubes I have bought have been faulty, the wand was very loose on one and broke off after the 2nd application.The last tube I purchased appeared to have been sealed. I feel I've been sold and old tester tube that was resealed. Tube is dry and its taking me forever to apply.I may have to cancel the subscription and source another mascara as paying over £10 a tube, I expect a top quality product and one that hasn't actually been used previously!!!! Very very disappointed gaya!!

Can I just state that I never write reviews but as I have spent many years trying to find the perfect mascara and it has finally happened, I felt this amazing discovery needed to be shared! This mascara is perfect.. it is really jet black, it makes your lashes look really long and defined, no clumps and stays in place even after a day at work and then a tough work out at the gym, no smudging or smears! I love the fact that it is vegan and I also love the fact that it looks really expensive (a bit vain I know!) I just wish I had found this years ago and this mascara deserves a 10 star rating and not 5 stars!! Please buy you will not be disappointed!! This is an independent review.