Beyblade is a brand name for a line of spinning toys originally developed and manufactured by Takara Tomy, which was first edition back to 2000. They include a throwing device with a rope to help the top reach the maximum speed. Players eject their heights in a plastic arena where they hit each other. The last one at the top left is the winner. The main premise of the Beyblade series is customizable, with interchangeable parts. Both toys and their name were inspired by "Beigoma", a traditional spinning top. The introduction of the toy was the broadcast of the animated TV series Beyblade of the same name. In 2001, the series was authorized by the Korean toy manufacturer Sonokong. In 2002, Hasbro started selling Beyblade toys internationally (licensed and produced by Takara) with a country-by-country coordinated version of the localised versions of the TV series. In August 2008, Takara Tomy released Beyblade: Metal Fusion; the first embodiment of the toy in three and a half years. The series was followed in 2015 by Beyblade: Burst.
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